Brand Launch
The inaugural Season campaign stars Tyson Beckford, once a kid from New York who bet on himself and became the face of a generation — the definition of an icon.
Creative Direction by Dao Yi-Chow
Photographed by Ari Marcopoulos
Styled by Matthew Henson
Wardrobe Asst, Hannah Atira
Photo Asst, Ivory Serra
Hair Stylist, Mo'jay Rivera
Makeup Artist, Hiro Yonemoto
BTS Video by Griffin Deutch
Creative Director
Dao Yi-Chow
Photographer
Ari Marcopoulos
Stylist
Matthew Henson
Press
Fall Winter 2024 featuring Tyson Beckford
